New Name, New Look

on Wednesday, 11 March 2015. Posted in Press Releases

Atlantic Canada’s Charlottetown is to redevelop its port and launch as Port Charlottetown, Marine Gateway to Prince Edward Island this year

In 2014, Prince Edward Island hosted various sesquicentennial celebrations to commemorate Charlottetown as the ‘Birthplace of Confederation’ in Canada.

Following on from this success, the Charlottetown Harbour Authority is to make several significant changes in the 2015 season.

This year, the Charlottetown Harbour Authority is set to welcome 76 ship calls and just over 91,000 passengers. To enhance the world-renowned experiences cruise guests can enjoy when they visit the island, the port will undergo a significant redevelopment.

Work to transform the port into a more cruise-friendly facility will begin this spring. As part of the redevelopment plan, the port’s Vendor Village will be expanded and a new area will be created for shore excursion operators, allowing buses to park alongside the cruise terminal. The port’s outdoor areas will also be redeveloped to include a new loading area for taxis, as well as a pedestrian plaza for visiting passengers and crew members.

“This redevelopment plan is very timely,” says Les Parsons, CEO of Charlottetown Harbour Authority. “As we continue to grow our cruise business, our goal is to ensure we offer cruise guests a great first impression, with easy access and the ability to load our shore excursion tours quickly and efficiently.”

To enhance the new look and feel of the port, the facility will be rebranded as Port Charlottetown, Marine Gateway to Prince Edward Island.

“Port Charlottetown, Marine Gateway to Prince Edward Island, clearly defines who and what we are,” explains Corryn Morrissey, the port’s business development manager. “All of these elements are part of our Cruise Strategy, which was completed by Bermello, Ajamil & Partners in 2013. We have identified a number of key elements that we feel will enhance our current business and help to grow new business in the future.”

The redevelopment is expected to be completed this summer, which will enable all cruise guests calling in autumn to enjoy the newly renovated port property.

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Mission Statement

Atlantic Canada Cruise Association is a regional partnership leading growth and development of the cruise industry to enhance Atlantic Canada's market position.

Growth of the cruise industry in Atlantic Canada provides broad economic benefits to Atlantic Canada through the expansion of port infrastructure to meet the needs of the cruise industry and through strategic marketing partnerships.

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